Use Pictures and Videos to Strengthen Your Visibility
As people perform their online searches, there are things in the SERP’s that will catch their eye more than just a typical search entry. The displaying of pictures and videos are powerful and will capture their attention. When used correctly, this display can help you with your Web branding.
More than 33% of people will click on a picture when it is displayed in the SERP’s. About half of that will click on a video picture when displayed. This makes it a powerful tool when taken advantage of in your online branding.
The next step is obvious. Since people are more prone to click on a picture or video in the search results, it means that you need to get yours online as soon as possible.
Using the new microformats and RDF will help you to do just that and it will give you quick visibility. Follow the steps needed to get it online and make sure you get it right for quicker results. Before you do that, however, make sure that it fits into your existing branding strategies – or adjust it so that it does. You should have a clear plan and goal in mind. The plan will enable it to be more effective overall and not simply something tacked on with no real purpose.
Baytech Web Design is ready to help you with all your corporate branding. We are a proven company and can build your brand using many avenues. Talk to us today and start promoting your brand professionally.
I always make it a point now to look for the pictures when I do a search. Where there is a picture, it shows me someone who is keeping up to date with online technologies.
Comment by Emily Cervantes — September 10, 2009 @ 1:37 pm
You may have a good point there. At this point in the game, it certainly will identify those who are keeping track of what is developing and it may mean that they also are trying hard to deliver what people want. Baytech Web Design is ready to take your company to the next level in Web technology to ensure your online branding makes a real difference in your bottom line. Talk to us today about what we can do for you.
Comment by Baytech's Blogger — September 10, 2009 @ 10:43 pm
Using the RDF and microformat is helping my Website’s visibility. I’m getting more traffic now and it started coming pretty quick.
Comment by Brittany Ellison — September 12, 2009 @ 12:44 pm